Commercial & Editorial

Unique by Nature / Cover and Story Photos for Domus Magazine

I’m always happy to do work with Domus as I love architecture and enjoy seeing people’s homes and how they live.  I’m even happier when I get to shoot a unique, custom-made home that fits the owner’s lifestyle perfectly. Story by: Pepper Rodriguez Photography by: Jeff Cruz         I really believe your home […]


Two-One Bistro / Calgary Food Photography

I was asked by Mabuhay Calgary to do the photos for a feature on Two-One Bistro in Calgary’s community of Willow Park.  


The River / Cover and Story Photos for Domus Magazine

Awhile back I was asked by the wonderful people at Domus Magazine to do the photos for a story on a “globetrotting couple” who found their perfect home in THE RIVER condo located in Mission.  It was an absolute pleasure to work with Domus for their summer 2016 issue. Story by: Pepper Rodriguez Photography by: […]


SarapYYC Event / Filipino Food Photography in Calgary

One of my favourite things to shoot is food photography.  I see and handle food photography like I would a miniature landscape.  With a landscape in nature it’s pretty hard to move a mountain, tree or river to get the shot you want.  Moving a plate, fork or knife is effortless in comparison.  Waiting for […]


Beakerhead 2014 Photos / A smash up of art, science and engineering

When I first heard about Beakerhead late last year I instantly wanted to be a part of it.  There’s nothing quite like Beakerhead, it’s a perfect smash up of art, science and engineering.  These three elements create the perfect combination to capture some interesting photos.  I was too late to get involved with them last […]


Mayor Nenshi Photo Shoot / Mabuhay Calgary

A few weeks ago I was called in by the great editors of Mabuhay Calgary to photograph the Mayor of Calgary, Naheed Nenshi.  The photos were for an interview so we didn’t have much time for the shoot.   Originally we were going to meet at City Hall but then the plans changed at the […]


Gilmore Junio / Editorial Shoot at Olympic Oval

It’s been awhile since I’ve posted work up on the blog.  I’ve decided to dig back into some of my older shoots and show you some of them.  Will Tigley, a senior editor for Mabuhay Calgary asked me to photograph Gilmore Junio for an article he was writing.  I gladly accepted as I love working […]


Missoula, Montana / Part 1: Big Sky Country

 Published by:  Mabuhay Calgary February 2012, 5th Edition Volume III Copyright: Mabuhay Calgary Perhaps because of its wide, vast, open land, Montana is known as Big Sky Country. When I heard the famous and talented editorial and com­mercial photographer Zack Arias would be teaching in a town called Missoula I immediately jumped at the chance to take an […]


West Coast Part 3 / Seattle, Coffee Central of the Pacific

Seattle Washington Travel

  Published by:  Mabuhay Calgary February 2011, 5th Edition Volume II Copyright: Mabuhay Calgary   West Coast Part 3 / Seattle, Coffee Central of the Pacific – Article and Photos by:  Jeff Cruz In order to get to Seattle we boarded a United States ferry in Syndey, BC, which is just outside of Victoria. The ferry was […]


Kababayan Spotlight: Domingo Lumanog / Calgary’s Filipino-Canadian fashion stylist

Mabuhay Calgary Kababayan Spotlight

In January I blogged about the photo shoot I decided to do with my point and shoot style camera the Fuji X10.  The shoot was an editorial shoot with the always fashionable stylist Domingo Lumanog.  Domingo recently picked up and moved to Toronto so Calgary is missing him dearly.  The article was released this month in […]


Domingo Lumanog Shoot for Mabuhay Calgary / Fuji X10 Test Shots

For the past few years I’ve had the fortune to work with a talented fashion stylists.  Domingo Lumanog has been the creative visionary behind some of my fashion work in the past.  Last Sunday I was finally able to point my lens onto Domingo himself.  Mabuhay Calgary does a monthly story on Filipinos in our […]


Bano & eeMee Look Book / Fashion Shoot

Last week I did a shoot for the fabulous Domingo Lumanog.  It was for Aleem Ariff of Bano & eeMee.  Aleem is a super talented designer out of Chicago and now in Calgary.  For the first time I got to work with Satoko Suzuki (hair and makeup) as well as the beautiful and fun Bronwyn […]


West Coast Part 2 / In the Capital

Travel article on Victoria

Published by:  Mabuhay Calgary December 2010, 3rd Edition Volume II Copyright: Mabuhay Calgary West Coast Part 2 / In the Capital – Article and Photos by:  Jeff Cruz Our next journey took us to the capital of British Columbia. Victoria is located on the southern tip of Vancouver Island.  Its metropolitan area houses about 78,000 people […]


2011 Calgary Stampede / Day One / Sneek-a-Peek

Ferris wheel and soldiers at the Stampede

I was fortunate enough to be offered a media pass for the 2011 Calgary Exhibition and Stampede.  Unfortunately I won’t be able to document every single day but I will be going quite a bit to capture moments in time and possibly offer a glimpse of what happens at the grounds during the ten days. […]


West Coast Part 1 / On the Island

  Published by:  Mabuhay Calgary November 2010, 3rd Edition Volume II Copyright: Mabuhay Calgary West Coast Part 1 / On the Island – Article and Photos by:  Jeff Cruz During May long weekendwe decided to take a trip out to the West Coast and see Canada’s beauty on Vancouver Island and parts of Washington. I had […]


The Valley of Fire / A Las Vegas Alternative

  Published by:  Mabuhay Calgary May 2011, 8th Edition Volume II Copyright: Mabuhay Calgary


San Francisco Part 2 / Sights, Sounds and Smells

Click to see entire article (Copyright: Mabuhay Calgary) Published by:  Mabuhay Calgary September 2010, 12th Edition Volume I Copyright: Mabuhay Calgary    


San Francisco Part 1 / Everything in One City

San Francisco

Published by:  Mabuhay Calgary August 2010, 11th Edition Volume I Copyright: Mabuhay Calgary  


Legaci Interview / Discovered by Justin Bieber

When Anne Claire Danan called me up one day and asked if I wanted to help her cover a story on Legaci I have to admit I was like, “who?!?”.  We’ve all been there at one point or another.  When someone you know helps you lead the way to new experiences.  After saying yes I […]


New Client / Platoon FX

One of my newest clients is Platoon FX.  They are a new gym here in Calgary focusing on a “physical fitness experience”.  While most gyms target on gaining your membership and then letting you help yourself, this gym is different.  They have expert staff that are dedicated to helping you out.  Another different aspect of this […]


Mabuhay Calgary Advertisement / Happy St. Patrick’s Day

Once in awhile I do some house ads for the newspaper Mabuhay Calgary.  This one had to be themed for St. Patrick’s Day and have a Filipino twist to it.  It proved to be quite challenging to come up with an idea so I enlisted the help of the editor to help me out.  She […]


Mabuhay Calgary Advertisement / October 2010

This was an advertising spread for Mabuhay Calgary’s October edition.  It was shot in studio with two exposures.  The first exposure was with Vince (AKA Mabuhay Boy) reading the newspaper.  The second was with just the mirror and jack-o-lantern.  In Photoshop they were merged and the bite mark was added for that vampire effect :) […]


Homes For The Holidays Tour 2010

Back in November BR Pirri of BRioStyle had me shoot her fashion styles and an amazing home during the Homes For The Holidays Tour 2010.  The Homes For The Holidays Tour is a fundraising event for the Kids Help Phone in Calgary, Edmonton, Regina and Vancouver.  I was glad to be a part of this […]


Trinidad & Tobago Part 2 / Beaches, Beaches, Beaches!

Jeff Cruz - Travel Blog June 2010

Published by:  Mabuhay Calgary June 2010, 9th Edition Volume I Copyright: Mabuhay Calgary


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