Gilmore Junio / Editorial Shoot at Olympic Oval
It’s been awhile since I’ve posted work up on the blog. I’ve decided to dig back into some of my older shoots and show you some of them. Will Tigley, a senior editor for Mabuhay Calgary asked me to photograph Gilmore Junio for an article he was writing. I gladly accepted as I love working [...]
Kababayan Spotlight: Domingo Lumanog / Calgary’s Filipino-Canadian fashion stylist
In January I blogged about the photo shoot I decided to do with my point and shoot style camera the Fuji X10. The shoot was an editorial shoot with the always fashionable stylist Domingo Lumanog. Domingo recently picked up and moved to Toronto so Calgary is missing him dearly. The article was released this month in [...]
Domingo Lumanog Shoot for Mabuhay Calgary / Fuji X10 Test Shots
For the past few years I’ve had the fortune to work with a talented fashion stylists. Domingo Lumanog has been the creative visionary behind some of my fashion work in the past. Last Sunday I was finally able to point my lens onto Domingo himself. Mabuhay Calgary does a monthly story on Filipinos in our [...]
2011 Cariwest Parade in Edmonton
A few weekends ago I was in Edmonton with Aiofe for the 2011 Cariwest parade. We took a trip out to Jasper and camped there for a few nights then topped it off with a visit in Edmonton. Here are some pictures of the parade. Check out all the pictures on Facebook or on Photoshelter. [...]
West Coast Part 2 / In the Capital
Published by: Mabuhay Calgary December 2010, 3rd Edition Volume II Copyright: Mabuhay Calgary West Coast Part 2 / In the Capital – Article and Photos by: Jeff Cruz Our next journey took us to the capital of British Columbia. Victoria is located on the southern tip of Vancouver Island. Its metropolitan area houses about 78,000 people [...]
2011 Calgary Stampede / Day One / Sneek-a-Peek
I was fortunate enough to be offered a media pass for the 2011 Calgary Exhibition and Stampede. Unfortunately I won’t be able to document every single day but I will be going quite a bit to capture moments in time and possibly offer a glimpse of what happens at the grounds during the ten days. [...]
West Coast Part 1 / On the Island
Published by: Mabuhay Calgary November 2010, 3rd Edition Volume II Copyright: Mabuhay Calgary West Coast Part 1 / On the Island – Article and Photos by: Jeff Cruz During May long weekendwe decided to take a trip out to the West Coast and see Canada’s beauty on Vancouver Island and parts of Washington. I had [...]
The Valley of Fire / A Las Vegas Alternative
Published by: Mabuhay Calgary May 2011, 8th Edition Volume II Copyright: Mabuhay Calgary
San Francisco Part 2 / Sights, Sounds and Smells
Click to see entire article (Copyright: Mabuhay Calgary) Published by: Mabuhay Calgary September 2010, 12th Edition Volume I Copyright: Mabuhay Calgary
San Francisco Part 1 / Everything in One City
Published by: Mabuhay Calgary August 2010, 11th Edition Volume I Copyright: Mabuhay Calgary
Signal Hill Calgary Public Library Reopening
I was asked to photograph the Calgary Public Library reopening of the Signal Hill branch. It was such a fun event. The library was buzzing with eager young minds and happy parents. There was face painting, balloons, storytelling and of course, books! The new renovation increased the size of the library and made the layout [...]
Legaci Interview / Discovered by Justin Bieber
When Anne Claire Danan called me up one day and asked if I wanted to help her cover a story on Legaci I have to admit I was like, “who?!?”. We’ve all been there at one point or another. When someone you know helps you lead the way to new experiences. After saying yes I [...]
New Client / Platoon FX
One of my newest clients is Platoon FX. They are a new gym here in Calgary focusing on a “physical fitness experience”. While most gyms target on gaining your membership and then letting you help yourself, this gym is different. They have expert staff that are dedicated to helping you out. Another different aspect of this [...]
Mabuhay Calgary Advertisement / Happy St. Patrick’s Day
Once in awhile I do some house ads for the newspaper Mabuhay Calgary. This one had to be themed for St. Patrick’s Day and have a Filipino twist to it. It proved to be quite challenging to come up with an idea so I enlisted the help of the editor to help me out. She [...]
Mabuhay Calgary Advertisement / October 2010
This was an advertising spread for Mabuhay Calgary’s October edition. It was shot in studio with two exposures. The first exposure was with Vince (AKA Mabuhay Boy) reading the newspaper. The second was with just the mirror and jack-o-lantern. In Photoshop they were merged and the bite mark was added for that vampire effect :) [...]
Homes For The Holidays Tour 2010
Back in November BR Pirri of BRioStyle had me shoot her fashion styles and an amazing home during the Homes For The Holidays Tour 2010. The Homes For The Holidays Tour is a fundraising event for the Kids Help Phone in Calgary, Edmonton, Regina and Vancouver. I was glad to be a part of this [...]
Trinidad & Tobago Part 2 / Beaches, Beaches, Beaches!
Published by: Mabuhay Calgary June 2010, 9th Edition Volume I Copyright: Mabuhay Calgary
Trinidad & Tobago Part 1 / Carnival Time
Published by: Mabuhay Calgary May 2010, 8th Edition Volume I Copyright: Mabuhay Calgary
Leah Cronkite / Lifestyle Fitness Shoot
As a photographer the most weight I’m lifting these days is my Nikon with a 70-200mm lens attached. Not quite the workout that Leah Cronkite sees on a daily basis. Leah is a fitness model in Calgary. I had the fortunate opportunity to test with her. At the same time I was able to try [...]
Khubsurat / Citytv Breakfast Television
Shaila and Domingo had asked me to do some stills during a morning taping of the Breakfast Show on Citytv. I barely got up at 5:30am to catch the filming around 7am. Being up till 1am the night before didn’t help matters so forgive me if this post cuts off short or if you were one of [...]
Calgary Public Library / Branding Book
I was fortunate enough to work with the Calgary Public Library (CPL) marketing team on a wonderful marketing campaign. The marketing team at the CPL was a lot of fun to work with. They had great a great campaign on branding people of the CPL. The two day shoot was interesting and I got to play [...]



