TOPICS

Best Superbowl Commercial of 2012

What makes a Superbowl commercial?  You have to be witty, funny, concise, smart and evoke emotion all within about a minute.  Not unlike a photograph you have one chance to get your viewers to see your story and feel what you are feeling.  The emotion that you get out of watching this commercial is something […]


Best of Superbowl Commercials 2012

Every year we tune in to one of the biggest sporting events in team sports.  The big Superbowl game.  If you’re like me then you’re not watching the big game because you want to see who ranks supreme in football but commercials.  The commercials are teeming with superstar actors and sometimes production budgets bigger than […]


Domingo Lumanog Shoot for Mabuhay Calgary / Fuji X10 Test Shots

For the past few years I’ve had the fortune to work with a talented fashion stylists.  Domingo Lumanog has been the creative visionary behind some of my fashion work in the past.  Last Sunday I was finally able to point my lens onto Domingo himself.  Mabuhay Calgary does a monthly story on Filipinos in our […]


Winners of Night Out at the Movies! 2011

Back in December we held our yearly contest and I’ve finally rounded up the  tweets, Facebook posts and emails.  The two winners of  the Night Out at the Movies for 2011 is…. drum roll please! Dennis de Jesus Jr. Ross Tabalada Each winner will be getting a movie night out good for two movie passes, […]


Nikon Announces D4 Digital SLR

Every few years a camera manufacturer announces a new successor to their previous flagship model.  Today, Nikon announced the successor to the D3/D3s/D3x line.  The highly anticipated D4 flagship model for Nikon comes just a little bit after Canon announced their 1D X model.  Coincidence?  Or just clever timing on Nikon to steal the 1D […]


Holiday Greeting Card 2011 Contest / Win Free Movie Passes

If you remember last year’s greeting card contest you’ll remember the winners received free movie passes.  This year we’re doing the same thing!  We’ll be drawing for two sets of movie passes (each pass has two movie tickets, popcorn and two drinks). Contest Rules 1) Post this sentence onto Facebook (copy and paste exactly): Enter […]


Photographer’s Wish List: Gitzo Series 3 Carbon 6X Systematic XL Tripod

I’ve had the same tripod for over four years now.  When I first saw the Manfrotto 190xPROB series I instantly fell in love.  As a matter of fact the Manfrotto tripod I have today was the first piece of equipment I purchased, even before my digital SLR!  Also being a landscape photographer, I’m just as concerned […]


Bano & eeMee Look Book / Fashion Shoot

Last week I did a shoot for the fabulous Domingo Lumanog.  It was for Aleem Ariff of Bano & eeMee.  Aleem is a super talented designer out of Chicago and now in Calgary.  For the first time I got to work with Satoko Suzuki (hair and makeup) as well as the beautiful and fun Bronwyn […]


2011 Worldwide WOW Photo Contest

Every year CPC Elevate holds a worldwide WOW photo contest.  Open to all Canadians it gives amateur photographers a chance to showcase their work, win prizes and help a worthy cause.  CPC Elevate’s mission is to help motivated low income families break the cycle of poverty by providing support in their journey to long-term self-sufficiency (CPC […]


What Inspires You? Pt. 2

It’s been awhile since I wrote a blog post about inspiration.  I thought it was about time I talked about it again.  This time the theme is inspiration to keep going and moving on.  Last week I was fortunate enough to meet one of my inspirations and heros.  Zack Arias, an editorial and commercial photographer […]


A Look Back / Four Years In the Making

As I write this blog post I’ve been up for almost 24 hours.  The life of a photographer isn’t easy.  Don’t get me wrong, I wouldn’t trade it for the world.  When I sit at my edition station tagging and sorting photos till 3am I sometimes can’t help but look back at some of my […]


2011 Cariwest Parade in Edmonton

A few weekends ago I was in Edmonton with Aiofe for the 2011 Cariwest parade.  We took a trip out to Jasper and camped there for a few nights then topped it off with a visit in Edmonton.  Here are some pictures of the parade.  Check out all the pictures on Facebook or on Photoshelter. […]


West Coast Part 2 / In the Capital

Travel article on Victoria

Published by:  Mabuhay Calgary December 2010, 3rd Edition Volume II Copyright: Mabuhay Calgary West Coast Part 2 / In the Capital – Article and Photos by:  Jeff Cruz Our next journey took us to the capital of British Columbia. Victoria is located on the southern tip of Vancouver Island.  Its metropolitan area houses about 78,000 people […]


2011 Calgary Stampede / Day One / Sneek-a-Peek

Ferris wheel and soldiers at the Stampede

I was fortunate enough to be offered a media pass for the 2011 Calgary Exhibition and Stampede.  Unfortunately I won’t be able to document every single day but I will be going quite a bit to capture moments in time and possibly offer a glimpse of what happens at the grounds during the ten days. […]


West Coast Part 1 / On the Island

  Published by:  Mabuhay Calgary November 2010, 3rd Edition Volume II Copyright: Mabuhay Calgary West Coast Part 1 / On the Island – Article and Photos by:  Jeff Cruz During May long weekendwe decided to take a trip out to the West Coast and see Canada’s beauty on Vancouver Island and parts of Washington. I had […]


Timeraiser / Volunteer for Art

As an emerging artist I have always tried to find places that would show and sell my work.  A few years ago I met some nice people at Framework who organize an event called Timeraiser.  After hearing what they had to say I was delighted.  Finally something in the community that helps artists, non-profit organizations […]


Photographer Tools Pt. 2 / Time Lapse With the iPhone

As I write this blog post I’ve been in Vancouver for almost two weeks now.  While here I’ve been doing a lot of experimenting with time lapse video on the iPhone. Time Lapse with Miniatures         Miniatures is an app that lets your create really interesting tilt shift time lapses.  What is […]


The Valley of Fire / A Las Vegas Alternative

   Published by:  Mabuhay Calgary May 2011, 8th Edition Volume II Copyright: Mabuhay Calgary


A Month in Review / April 2011

This month was a hectic one as well.  If I remember correctly I was only able to go out to one social event with my friends.  This is what I’ve been up to in April: Celebrated my grandmother’s 94th birthday on the 4th!  I drove up to Edmonton to visit her for a few hours. […]


TundaClap Promotions / Pretty in Pink Event

I got a chance to shoot DJ Konsequence, DJ Newboy and Deejay Simplefrm a few weeks ago.  I love how I can merge my two passions together:  Photography and Music.  I love photographing musicians and performers especially when they are on stage doing what they love to do.  You can tell they pour all their […]


Where I Get My Photography Equipment

As a working photographer I get asked quite a bit, “where do you get your equipment?”  Since I’m not sponsored by anyone I can honestly say I’m not tied down to any one place.  Just like this backpack I’m free to roam the landscape. Even though I can go anywhere on the internet for the […]


San Francisco Part 2 / Sights, Sounds and Smells

Click to see entire article (Copyright: Mabuhay Calgary) Published by:  Mabuhay Calgary September 2010, 12th Edition Volume I Copyright: Mabuhay Calgary    


San Francisco Part 1 / Everything in One City

San Francisco

Published by:  Mabuhay Calgary August 2010, 11th Edition Volume I Copyright: Mabuhay Calgary  


Photographer Tools Pt. 1 / Organize With Evernote

Before I started this idea of becoming a full time photographer I didn’t rely on much to keep my calendar in check.  I woke up every weekday at the same time went to the same place and did pretty much the same thing until that round device on the wall said it was time to […]