TOPICS

Signal Hill Calgary Public Library Reopening

I was asked to photograph the Calgary Public Library reopening of the Signal Hill branch.  It was such a fun event.  The library was buzzing with eager young minds and happy parents.  There was face painting, balloons, storytelling and of course, books!  The new renovation increased the size of the library and made the layout […]


A Month in Review / March 2011

Wow… time seems to fly doesn’t it?  It just feels like yesterday when I got back from Vegas and the WPPI convention where I learned so much from other industry leading professionals.  The picture above is from my trip last year to Arizona and Utah with my good friends Chris and Chris (yes, a couple […]


Legaci Interview / Discovered by Justin Bieber

When Anne Claire Danan called me up one day and asked if I wanted to help her cover a story on Legaci I have to admit I was like, “who?!?”.  We’ve all been there at one point or another.  When someone you know helps you lead the way to new experiences.  After saying yes I […]


New Client / Platoon FX

One of my newest clients is Platoon FX.  They are a new gym here in Calgary focusing on a “physical fitness experience”.  While most gyms target on gaining your membership and then letting you help yourself, this gym is different.  They have expert staff that are dedicated to helping you out.  Another different aspect of this […]


Mabuhay Calgary Advertisement / Happy St. Patrick’s Day

Once in awhile I do some house ads for the newspaper Mabuhay Calgary.  This one had to be themed for St. Patrick’s Day and have a Filipino twist to it.  It proved to be quite challenging to come up with an idea so I enlisted the help of the editor to help me out.  She […]


iPhone Photography / Instant Gratification With Instagram

My New iPhone 4 For those of you who follow me on Twitter or on Facebook you probably already know that I finally gave in and got an iPhone 4.  I’ve been a loyal Nokia user since cell phones had LED lights and you had to push *4 on the keypad to see how much […]


Viva Las WPPI 2011 / Meeting Rodney Lough Jr.

This was my first year at  WPPI (Wedding & Portrait Photographers International).  For those of you who might not know what it’s about read on.  If you’re well versed in what WPPI is all about then read on anyways to hear what I thought of it.  I did the trade show and a few platform […]


Be My Valentine / Four Points Sheraton Charity Event

On Saturday I was lucky enough to be a part of a charity event at the Four Points Sheraton.  Be My Valentine was such a fun time.  Proceeds of the event went to the burn unit at the Foothills Hospital.  Calgary Firefighters were auctioned off, burlesque dancers performed, there was great music and Casino Fun […]


Mabuhay Calgary Advertisement / October 2010

This was an advertising spread for Mabuhay Calgary’s October edition.  It was shot in studio with two exposures.  The first exposure was with Vince (AKA Mabuhay Boy) reading the newspaper.  The second was with just the mirror and jack-o-lantern.  In Photoshop they were merged and the bite mark was added for that vampire effect :) […]


The Cityscape Exhibit Opening Reception

On February 2nd I had the opening reception of my Cityscape exhibit at Cafe Koi.  For the past three years I’ve been working on a personal project of fine art photography depicting the urban landscape.  Structures such as the Golden Gate Bridge, Seattle Space Needle and the Toronto subway system are featured in this on-going […]


Chelta & Todd / Engagement

Last year was such a busy year that I haven’t had time to blog all my wedding and engagement shoots.  Now that it’s cold out again I thought I’d torture myself and look at all the pictures during the summer.  Even better I’ll share them with all of you! It’s not surprising that Chelta and […]


Homes For The Holidays Tour 2010

Back in November BR Pirri of BRioStyle had me shoot her fashion styles and an amazing home during the Homes For The Holidays Tour 2010.  The Homes For The Holidays Tour is a fundraising event for the Kids Help Phone in Calgary, Edmonton, Regina and Vancouver.  I was glad to be a part of this […]


Portrait of My Grandmother

Grandmother Black & White

My 93 year old grandmother Isidra Toledo (or “Apo” as we like to call her) is a very special lady to me.   I am who I am today because of her.  Every time I see her I’m reminded of the times when she would babysit me while my parents were at work.  I must have […]


Winners of Night Out at the Movies! / Jeff’s Movie Recommendations

Are you like me and still have your Christmas tree sitting in your living room?  It’s probably because you’re too busy or don’t want the holidays to end.  In any case we are in full swing for the new year and what better way to break the post holiday blues with some good old fashioned […]


Ten Photography Predictions for 2011

I’m stealing.. err I mean borrowing an idea from Scott Bourne of http://photofocus.com.  Check out his blog and work.  He’s a great photographer and teacher.  At the start of every year I’m going to be making predictions related to the photography industry. 1.  Nikon or Canon will release or announce a micro 4/3  or mirrorless […]


Rising Edge Christmas Party / Red Carpet Booth

Rising Edge Technologies and Rising Edge Engineering had their company Christmas party in November.  I thought I’d post a few pictures from the Red Carpet booth that my good friend George Cox took care of while I was doing the portrait booth.  Great job Geroge!  And thanks to Rising Edge Technologies and Rising Edge Engineering […]


All I Want For Christmas Is Photography

2011 Zen Calendar

Hey everyone, just a quick post on some of the photography related gifts I got for Christmas this year… What The Duck is a comic strip by the talented Aaron Johnson.  It follows the life of a photographer who happens to be a duck.  Imagine why I can relate? :)   The book is a […]


Holiday Greeting Card 2010 / Win Free Movie Passes!

It’s been a little over a year now that I’ve taken this leap into being a full time photographer.  I’m going to start the new year off by giving away some movie passes.  Read on to learn how! I wanted my greeting cards this year to be more unique.  I wanted it to be something […]


Trinidad & Tobago Part 2 / Beaches, Beaches, Beaches!

Jeff Cruz - Travel Blog June 2010

Published by:  Mabuhay Calgary June 2010, 9th Edition Volume I Copyright: Mabuhay Calgary


Top 10 Tips for Getting Into Stock Photography

Food

If you’ve ever picked up a magazine lately and admired the photos chances are the images you are looking at are stock.  The likelihood goes up when you’re looking at advertising for business, travel or lifestyle magazines.  The industry started because photographers wanted to make income from the extra images that were not used during shoots.  Fast […]


Trinidad & Tobago Part 1 / Carnival Time

Calgary Photographer Jeff Cruz - Travel Blog May 2010

Published by:  Mabuhay Calgary May 2010, 8th Edition Volume I Copyright: Mabuhay Calgary


What Inspires You? Pt. 1

The Photographer Godfather Image Jeff Cruz Calgary Photographer

This is my first post in what hopes to be a long and perhaps never ending segment on inspiration.  Sometimes we lose track of what inspires us to create.  I know that I’m guilty of this quite often.  We are too busy trying to pay the bills, get to work on time, driving the kids […]


Tina & Dave / Das Wedding

Boy what a hectic summer!  One of my favourite weddings of this year (heck they’re all my favourite!) was back in July.  Looking back I remember how hot the day began.  It must have been 20 DegC at 10am.  We arrived at Dave’s to be greeted with a row of Volkswagens.  As you’ll see throughout […]


Help-Portrait Calgary / Dec. 4th, 2010

When I went to Escalate Live back in May of this year one of the speakers was celebrity and commercial photographer Jeremy Cowart.  The conference was jam packed with eight industry leading professionals.  I hoped to learn a lot and  I did (I’ll talk more about Escalate Live on another post).  Help-Portrait is an idea that […]